For the very first time, since 2007 our record breakers were given the option to register & submit online their new world record applications. (back in 2007, Guinness still use to require applications via fax; people use to try for DAYS to submit the tens of pages required for an application).
For the very first time, people could see (since 2007) all new records listed on our website(no more 'hidden' records like our competitor use to work until then).
For the very first time, since 2017 our record breakers from around the world can enjoy our FREE* on-site adjudication service; they have to pay only a basic certification fee for their record's category, no more expensive travel fees, accommodation fees, etc. By having local lawyers on site for record attempts, people don't have to spent a small fortune to have the record adjudicated on-site and receive the world record certificate on-the-spot.
For the very first time, since 2007, our record breakers can register any record, in any new category; no more "we don't have this category", "we are not interested" or "your record is too specific"
answers! (see our Testimonials section).
For the very first time, since 2007, ALL the sponsors and organizers can see their names listedon the record's page, with active links!
For the very first time, since 2007, our record breakers could enjoy our FREE LIFETIME listing for their record!Even if somebody break their record, the record still remain listed on our website, the hard work and money spent to set a record will not be wasted! It's like having a time capsule for your achievement: your world record!
For the very first time, since 2009, our world record certificates can be verifiedon-the-spot by scanning the embedded QR code!
For the very first time, all (our) new records were listed in Google News(2007-2017). Guinness started/copied this only in 2015!
For the very first time, record breakers can benefit from a FREE fast track service(for registering applications and for final record submission); they don't have to pay any fee before having a confirmation about their record (GWR charge you like $800 for this service).